If you are a superintendent or principal, it is critical
that you use as many tools as possible to help you communicate effectively.
Most people will criticize things they don’t understand. In order for you to be convincing, you must
keep your communication tools as sharp as possible.
One of the best
ways to verbally convey ideas that may need some explanation, is to use
something called an analogy. An analogy is taking something that is familiar
and comparing it to something that is not familiar. By taking this approach, it
allows the listener to bridge the gap between something they are already
accustomed to, to something they are not. Using an analogy can be the
difference between having the person or group you are talking to agree or not
agree with you.
For example, if you were trying to explain what the
office paper shredder does, you could use an analogy of how a cheese shredder
works. A cheese shredder takes a block of cheese and slices it into tiny
fragments. The office paper shredder does the same, only it takes paper and
cuts it up into very small pieces
Another example is, if you were trying to explain how
easy it is to accomplish a major project. You could use the analogy of how a
large bundle of twigs cannot be broken in half as a bundle, but when taken
apart, each twig could be easily broken. It is similar to how you can break a
major project down into small enough tasks that would allow the person to
easily complete them one at a time. By taking this approach, the entire project
would gradually be completed.
Using an analogy to communicate your ideas can help you
gain the understanding and support you need to communicate your ideas effectively.
Tom Borg of TomConsulting, LLC. located in Canton, MI. works with public
school superintendents and principals to help them keep the support of the
parents of their students and keep student retention consistent.. You can
contact him email him at tomborg@tomborgconsulting.com visit his website at
www.TomBorgConsulting.com or call him at 734-404-5909.
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