Don't Let Limited Thinking Stop Your Creativity

One thing is for sure, if you keep on doing what you have always done you will get less.
Here is a test designed to help stop thinking in the same old way.

What is the reason for the logical sequence of numbers below?
8-5-4-9-7-6-3-2-0

The answer: they are in alphabetical order.

If you didn't get that answer you are ready to start thinking outside the box and get different results.

With today's cutbacks in education it is critical you look for ways to create fresh solutions to your problems.

Tom Borg Consulting, LLC., is a consulting group that specializes in without the box strategic planning, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com

Using an Analogy to be a Better Communicator

If you are a school superintendent, principal, secretary or an employee, it is critical that you use as many tools as possible to help you communicate effectively. Most people will criticize things they don’t understand.  In order for you to be convincing, you must keep your communication tools as sharp as possible.

One of the best ways to verbally convey ideas that may need some explanation, is to use something called an analogy. An analogy is taking something that is familiar and comparing it to something that is not familiar. By taking this approach, it allows the listener to bridge the gap between something they are already accustomed to, to something they are not. Using an analogy can be the difference between having the person or group you are talking to agree or not agree with you.

For example, if you were trying to explain what the office paper shredder does, you could use an analogy of how a cheese shredder works. A cheese shredder takes a block of cheese and slices it into tiny fragments. The office paper shredder does the same, only it takes paper and cuts it up into very small pieces

Another example is, if you were trying to explain how easy it is to accomplish a major project. You could use the analogy of how a large bundle of twigs cannot be broken in half as a bundle, but when taken apart, each twig could be easily broken. It is similar to how you can break a major project down into small enough tasks that would allow the person to easily complete them one at a time. By taking this approach, the entire project would gradually be completed.

Using an analogy to communicate your ideas can help you gain the understanding and support you need to communicate your ideas effectively.

For more information on how Tom Borg Consulting, LLC can help your school system please call us at 734-404-5909 or visit our website at:  www.TomBorgConsulting.com

The 4 Things the Parents You Serve Really Want to Know About You

Among the many things that people want to know about the people who serve them, research shows that four specific items are at the top of the list. Here is what the studies have identified.  Customers

typically want to know the answers to four questions. They are:
          1. Do you like me?
          2. Do you care about me?
          3. Can I trust you?
          4. Do you know what you are talking about?

The first thing they wanted to know was if they were sincerely liked by the person serving them. The customer knew this from how the representative interacted with them. Did they use their name, did they really listen, and did they have sincere empathy in their voice?
The second thing people wanted to know about the professionals who serve them was, did the representative care about them. The customer could sense this from the questions they were asked, again, the tone of voice, the little things they said or did that indicated they indeed cared, and how helpful the representative tried to be.

The third question they wanted answered was, could they trust the representative. Indications of trust could be seen in how confident the representative was and did they follow through as promised. One example of how trust can be lost by a public school administrator, secretary, teacher or some other representative, is by how promptly a phone call or email is returned  to the parent. When there is a long period of time that elapses between the time the parent contacts the school and there is follow up by the school, or worse yet, no follow up, trust diminishes rapidly. A good rule of thumb is to have all phone calls and emails returned within 24 hours or less.

Finally, the fourth thing people want to know about the professionals who serve them was, was  the person serving them knowledgeable and competent. Indications of these qualities were demonstrated if the individual was familiar with the particular situation the customer was experiencing and had they solved similar types of problems for other customers in the past.

In summary, to build lifetime customer satisfaction with the parents you serve, make sure your school system is able to provide customer service training that teaches the right kind of customer service skills. These skills should empower all of your administrators, secretaries, teachers, bus drivers, food service and all other employees to treat your parents in such a way that consistently answers their four most common questions about your school system.

For more information on how we can speak at your next in-service or provide consulting and training to help you attract and retain more students, please contact our office at 734-404-5909 or email Tom at Tom borg@TomBorgconsulting.com or visit our website at www.TomBorgConsulting.comwww.tomborgconsulting.com

Leadership in Public Schools- Garbage in - Garbage Stays

Be careful what you watch, listen to and read. It will definitely alter your attitude towards life and

work. I encourage you to be very selective in what you allow to enter your brain. As Nido Qubein says, the old saying “Garbage in – garbage out, is not true. Rather, garbage in, garbage stays.”

If you allow negatives to enter you mind, they have a tendency to limit your thinking. The wrong kind of thinking limits your actions. The wrong kind of actions will limit your potential in life and work. It is difficult to keep a PSL with a constant negative flow of information into your brain.

It has been reported that the Coca Cola Corporation spends over one billion dollars per year on advertising. Over the years they have used catchy slogans like, “Coke is the Real Thing,” or “Things Go Better with Coke.” More recent slogans include “Life Begins Here” and “Enjoy Coca Cola.”  The Coca Cola Corporation is not unusual. Most large companies spend enormous amounts of money to advertise their products or services. They do it because it works.

It has been proven that with enough exposure to an advertisement, a certain percentage of people will be influenced enough that they will try a product or service. If they like it, they will continue to buy and use it.

Why not take a lesson from big business and do something to influence the minds of your staff or fellow employees. Create your own advertisements. What I am suggesting is to create your own positive communications, to promote the optimistic and results oriented thinking that is needed in your school district.

In the school districts where we have conducted our workshops and training programs, we have had them participate in an exercise where we divide the participants into small groups. Then they brainstorm slogans or sayings that espouse a positive alternative to negative thinking.

Some examples of the slogans they have created are:
“We care.”
“Do it now.”
“Expect the best”
“The best is yet to come.”
“Big enough to deliver, small enough to care.”
“We are the best, but were getting better.”

Often, the teams create posters or banners that contain the slogans  they have created. Then they post them around their building on walls and bulletin boards. It serves as a constant reminder of their commitment to create a more positive and productive school environment.

For more information on the services of Tom borg Consulting, LLC and how we can help your public school district attract and retain students call 734-404-5909 or visit our website www.tomborgconsulting.comwww.tomborgconsulting.com

The 3 R's to Handling Customer Complaints

Every organization receives complaints. The key is turning a complaint into win-win situation.

Too often employees and managers take the client or customer’s complaint personally and get defensive. It would be better if they took the complaint professionally and look at the complaint as an opportunity to fix what went wrong and if possible keep the customer. The second reason is to take an action that would prevent that sort of problem from reoccurring in the future with other customers.

The first R in my formula stands for the word RESPECT.  It is critical that you show respect to the customer.  You can do this by listening and letting the customer vent their feelings and frustration. The longer you are able to listen, the better. Use cushion statements to ease the frustration level of the customer.  A cushion statement is anything you say or do that shows the customer you empathize with their concern. Some examples would be: “You are right to feel concerned” or “That must be frustrating”.

The next R stands for the word RAPPORT. You can develop rapport with the person by sincerely apologizing for any trouble that was caused by the person who experienced the problem. One way you could say this is: “Mr. Jones, I want apologize for any trouble this has caused you”. Then thank them for bringing this concern to their attention.

The third R stands for RESOLVE. Here is where you resolve the situation to the best of your ability. One question you could ask is: “What action would you like us to take?” Many times the complaining person’s idea of a resolution is much less than you would think. The key here is to take action and if possible, resolve the problem.

By following this three step process you will be able to use your customer’s complaints to strengthen and grow your business.

By Tom Borg ©2013

Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com

The Power of Answering the Telephone Properly

Have you ever called another business or organization and heard something like this,
“ABC Company.” That’s it, nothing else. How did it make you feel? Probably not very welcome.
Yet, this type of a response is repeated day in and day out all across the country.

When it come to differentiating your public school district as one that is exemplary, the telephone is the place to start. It has been shown that your callers are forming an opinion of your organization based on the way your telephone is answered within the first six seconds. That opinion can be a positive or a negative one. If it is the latter, don’t expect to make the kind of an impression that will lead to attracting new students or retaining the ones you already have.

The main reason the telephone is answered in a positive or a negative way in school districts is because of what leadership will tolerate. The superintendent or principle is responsible for making sure that the telephone is answered properly each and every time it rings. If leadership makes it a priority it will be a priority.

Here is simple format to use when answering the telephone. 
“Good morning, ABC Public Schools,  “This is Mary. How can I help you?” A variation of this is
“ABC Public Schools, This is Mary. How can I help you?” The difference between the two examples is rather than using the words “good morning”, the person answering the telephone can use his or her voice inflection to communicate their greeting.

Please note, it is critical that the person answering the phone identifies themselves by giving their name. Your parents and community members want to know there is a real person answering their phone call and not some nameless entity. By having the employee give his or her name to the caller, it demonstrates the desire to be personally accountable to satisfy that person. Your parents or community member like to know that if they need to call back about this particular concern, they will know a person on a first name basis who is familiar with their situation.

By making sure that all of your staff at each one of your schools uses this simple formula on a consistent basis, you will maximize the way you communicate your school system’s professional image. It will be a constant reminder to the people you serve, that you and your school system are committed to excellence, and stand out from the rest.  

For more information on how Tom Borg Consulting, LLC. can be a speaker for your next in-service day or consult with your school district to help it attract and retain more students please contact our office at 734-404-5909 or email our office at TomBorg@TomBorg Consulting.com

Charter Schools - How to Help Your Staff Think Positive in Your School District

A number of years ago my wife and I attended a Detroit Tiger baseball game. We sat in the left field section just far enough back from the fence that we had a clear view of the field. In the third inning a little old man walked up in front of our section and said, “ Alright everybody, we’re gonna do the Wave.” I said to Elizabeth, my wife, “what’s this guy doing? Does he think he can get all of us to actually stand up and do the Wave?” I would soon find out. This spunky little guy was determined. He launched into his shtick. He went on to say, “That’s right everyone, if you just work with me, eventually we will get this entire stadium to do the Wave.”

I commented to Elizabeth,  “This I’ve got to see.”

Then he continued his routine and said, “Alright here we go. Ahh one, ahhhaa two, ahhhhhaaa three!” and approximately 13 kids jumped out of their seats, waved their arms, giggled, laughed and then sat down. Well, I thought to myself, he had just failed. And now he would just give up and walk away. But, he didn’t. He kept cheering the crowd on to do it again and again. After several attempts, much to my surprise, he was able to get the entire stadium of about 30,000 people, including my wife and I, to do this thing called the Wave. Needless to say I was totally impressed.

I said to myself, “This is a man I must meet.” A few innings later I saw him near a hot dog stand and walked up to him and introduced myself. I then asked him how he able to get the entire crowd to do this thing called the Wave. He went on to explain that he believed when he was able to get  fans to cheer for, and support the home team by doing the Wave, the players performed better. When the team played better the crowd enjoyed the game even more. It created a win-win situation. He went on to tell me that when he walked into the stadium, he knew exactly the results he was looking to attain and he added, “I’m just crazy enough to do what it takes to get those results.”

I learned something that day about life. I learned that was if I wanted to truly get the results in my life that make a difference, I must be determined enough to do what it takes and persist long enough until I get those results.

How about you? Whether you are a superintendent, principal, teacher, bus driver, food service employee, school board member or any other staff person that works for your school district, are you determined enough to do what it takes to create a positive mind set of delivering service to your students and parents? If you are, good for you. If not, why not? What do you need to do to change your mind set?

One key to breaking a negative and pessimist mind set is to look around your school district and  become a detective to discover what is positive and good. Look for what is going right. What are some of the things for which your team can be proud? List a few of them here.
1.
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Tom Borg Consulting, LLC.,  is a consulting group that specializes in student attrition,public school consulting, strategic planning, leadership training, team building, and customer culture transformation for public school systems in Michigan and the United States. For more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com

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