When you can consistently exceed the expectations of your parents and their children, (your clients) you can become the only school district they want to send their children to. In other words, you create something called brand insistence.
In a business sense, Brand Insistence is where a customer will only buy from one company. For instance, when it comes to men’s dress shoes, I am insistent that I will only buy Johnston-Murphy dress shoes. I purchased my first pair over 25 years ago and have purchased four more pair since. I have come to believe that they are the best shoe company for me. The recommendation I received to buy them from a business colleague 25 years ago, plus the extremely high quality of these shoes, have made me a loyal lifetime client.
The goal for your school district and every school district should be to create brand insistence from your parents and their children. You must form the right kind of image in their minds.
In order for this to happen, you must have and consistently work a plan. To set yourself apart, you have to create a WOW experience for the people you serve. Promising a lot and delivering even more, will be mandatory. You cannot be just like your competitors. You’ve got to be the kind of school district your parents and their children need and want. Somebody they just can’t do without.
Contact our office for more information on how we can help you develop your customer service culture and market your school district effectively. You can reach us at Tom Borg Consulting, LLC 734-404-5909 or visit our website at:
www.TomBorgConsulting.com
