With many of our public school clients the concern of having a current mission statement comes up. Here are 5 good reasons to have a current and relevant one.
• Helps strategic planning and capacity building
• Helps your organization develop stronger brand messages
• Keeps everyone working toward the same objectives
• Affects how you approach and treat people
• Permeates all your messages and media
The key to having a good mission statement is to have your key people get together and take the time to identify your values. Once that is done you have taken a major first step in creating a solid guiding philosophy.
For more information on how to do this, please feel free to contact us at: 734-404-5909 or email us at tomborg@tomborgconsulting.com
Source: Guerrilla Marketing for Nonprofits-Levinson, Adkins and Forbes
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