How to Create the Right Brand for Your School District – Brand Preference - Part 3 of 4

Brand Preference is when your parents send their children to your school district on a regular basis. They like your school system and will send their children to it, when they need it. However, yours is not the only school system they will use for all of their children.

For example, they may have a daughter who needs special assistance, and a neighboring school district
receives special funding and has the ability to provide that type of help. Rest assured, their daughter will attend school in the other district. You probably won’t be able to do much about this situation.

In another example, they might feel that another school district has a better high school band program. . They have heard some good things about this other school district from a neighbor who has chosen to send their daughter there. Since their son is musically inclined, they decide to send their son to the same high school that they believe has a superior instructor.

Although your school district would normally be their preference, in certain situations parents will send their child or children elsewhere.

So, in summary, brand preference must be earned.

Contact our office for more information on how we can help you build your customer sevice culture and market your school district effectively. You can reach us at Tom Borg Consulting, LLC 734-404-5909 or visit our website at:
www.TomBorgConsulting.com