Showing posts with label marketing your public school. Show all posts
Showing posts with label marketing your public school. Show all posts

Monday, October 12, 2015

How to Tap the Mind Power of Your Local Business Leaders

One of the key result areas every school district should take advantage of is the wealth of mind power and potential financial support from local business leaders in your community. By connecting this group of people with your school board members, you can create a very powerful and influential team.

Far too often these two groups do not have the opportunity to communicate with each other on a regular basis. One way to make sure that this happens is to create a structure for it to happen.

Here is a three part formula to make this idea become part of your strategy to strengthen your school district. 

First, create a list of local business leaders from your community. Invite staff from all departments to submit names of various business leaders in the community with which they have a connection.

Next, set up a time to meet with each business person on an individual basis. Explain that the purpose of the meeting is to discuss the idea of tapping the mind power of the business community and discuss their possible interest of being included in such a group.

Finally, once you get enough people interested, conduct the meeting and generate a to-do list of possible projects that could be acted upon.

The main ingredient in building your school district is to get all interested stakeholders from your business community to communicate with your school board in an ongoing basis. The action oriented business people in your community can be key contributors to the success of your school district.

Contact our office for more ideas on how to maximize the wealth of mind power between your business community and your school board. We are available for in-services or for consulting. You can reach us at 734-404-5909.

Monday, September 28, 2015

Public Schools Need to Generate Revenue



  • When it comes to funding, The leaders of public schools need to experience  a paradigm shift in their thought process. With a continued eroding of funding from state and federal sources, public school districts must begin to explore and implement ways to generate and increase revenue on a long term basis. Up to this point the only approach for most public schools districts has been to merely continue making cuts. If continued, this approach will most likely  result in diminished services, erode staff morale, increased loss of confidence from parents, and continued student attrition.
 It is time to re-examine  the strategies for funding and start to explore and implement funding that could be generated by providing services to the public and business community. 

For some ideas on how we can help your school district create and implement this strategy please contact our office at 734-404-5909 or email us at tomborg@tomborgconsulting.com

Monday, August 17, 2015

How Public School Districts Can Thrive in Today’s Economy-Part II.


A Special White Paper by
Tom Borg, MS; Keith B. Elliott, RA, CSI; and Katherine Pinard ©2015

In Part II of this paper we continue to discuss how American public school districts continue to be hit hard by cutbacks from state and regional funding. Most districts immediately look for areas where funding and staffing may be cut to reduce overall expenditures. This is the first logical step with any budget, but when the proposed reductions get to the point of cutting so deeply that curriculum variety, quality and class sizes will suffer, it may be time to create a flexible and unique strategy for the development of new funding opportunities to help offset the future reduction strategies.

We recommended that the first step that administrators, teachers and school boards need to embrace is to change the way they think. Once that is accomplished all things are possible. The simplicity of that statement is intentional; the actual process takes time! We presented concepts and structured guidelines on how to create and use Action Groups, composed of representatives from teachers, administrators, transportation and food service personnel, as well as other pertinent groups that represent stake holders in any part of the school district team.

In this section of the white paper we would like to discuss how you can leverage the opportunities that exist when the action group process is applied to marketing your school district. This means marketing not only to the present client base of students, parents and community members, but also to potential students and parents who are not yet part of your school district.

Today, it is a necessity, that public schools develop an effective marketing plan that promotes their school district in a positive and proactive light. With one recent public school client we were able to assist them in creating and facilitating an ongoing Marketing Action Group that continues to produce impressive results. One key factor for this team’s success was the recruitment of representatives, from all pertinent sectors, who could amplify its success. A representative from the school board, administration, teachers, business community and other entities came together to form a powerful and action oriented group that gained impressive marketing results.

The reason for this success stems from a team process, where participants are empowered to contribute their own broad range of ideas to a consolidated, stake holder based marketing approach that is sponsored by the Action Group, and then rolled out to the rest of the district. Remember from Part 1 of this paper, “People don’t argue with their own data.” When they can contribute their own ideas, they usually support them.

Direct advertising by school districts continues to rise in the formats of direct mail, newspaper ads, radio and cable television spots, and more recently, lawn signs. Individual schools, as well as entire districts, commit to promoting themselves as the school of choice over their nearby competitors. The unfortunate mistake being made is these school districts advertise to the universe and other school districts and not to their established base of students and parents. We all need to be aware that current market research suggests that it costs six times more to attract new clients than to satisfy and keep present client base (students and parents). It makes sense to invest the majority of the dollars spent on advertising, on services that exceed the expectations of the present student and parent base.
If a school district effectively services the currently enrolled client base of students and parents in a caring and professionally flexible culture, most parents would not consider moving their children to another school district, private school or homeschooling environment.
Barring the inevitable moves away from the area due to the parent’s employment challenges, the school district needs to commit to retaining current students and parents support for the entire thirteen years of schooling.

In the past, many school districts actually have engaged in some form of marketing, however subtle. Unfortunately, these commonly disjointed efforts have lacked an organized or centrally coordinated plan. The soccer team solicits for donations for its athletes, the high school band promotes its’ spring concert to a certain audience, and the following week, the drama department promotes its’ spring play to a whole different group of people. The high school football team boosters will involve themselves with some form of fundraising just before a different group of students moves in to raise money for their class trip. Then the administrators and school board go to the voters with the hope of passing a millage to support the new school facilities.

These types of marketing efforts never seem well coordinated (if coordinated at all) with the myriad of student activity clubs, sports team fundraising, and millage efforts. This is a good example of where all the entities within a school district must work together, if it wants to survive, let alone thrive, in the years to come. A coordinated presence, a uniform presentation, and the well-timed “Ask” or request for funds from prominent individuals or corporations, will become a key survival tool.

We have found the most critical element that must be analyzed, enhanced and maintained is ongoing internal and external communication. The administration, teachers, assistant teachers, coaches, food services, transportation, and all other parts of the school district (internal clients), must have clear and concise ongoing communication between all departments. Observing what happens when staff members learn to actually talk to each other in terms of what they need for improvement, can be an amazing revelation.

Simple, ongoing communication is commonly hampered by internal politics, union concerns, and lack of communication structures that are designed to encourage “open and often” communication.

Once a solid communication stream is either re-found, or created anew and continuously supported from the top-down, the school district and all departments aforementioned must use it to communicate clearly and concisely with the students and parents (external clients) on a regular basis. It never ceases to amaze us, how easy it is, for all departmental staff, students and parents to NOT effectively communicate with each other. Talk, communication, a two-way flow of information; how simple yet so effective!

By implementing solid communication processes between all departments and stakeholders, a marketing plan can be established and a specialized Action Group, representing both your internal and external clients, can be implemented. You will find that there are multiple ways you can market your school district for little or no money.

We recommend that your Action Group use a 12 month look-ahead calendar to schedule the marketing activities. By plotting out the entire school year, it is easier to strategize and coordinate the different marketing approaches you will employ. You will also find that your marketing efforts generate the highest return on your investment in both materials and staff hours.

As a general summary statement: “It is all connected!” Not one part of this puzzle stands alone. When your school district teams create and maintain ongoing internal and external communication, coupled with a solid and continuously updated 12 month marketing plan, you will be able to leverage your marketing Action Group’s creativity and develop an effective marketing structure to promote your school district in a uniformly positive and proactive light.

In Part III, we will highlight the opportunities that arise when the Action Group process is applied to a school district’s creation and growth of an alumni association.

Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909  or visit our website at www.TomBorgConsulting.com

Monday, July 27, 2015

How to Keep Your Staff Meetings Productive

When you count up the amount of hours a meeting lasts and multiply it times the number of people in the meeting, it adds up to a significant amount of your school administration's hours.

By bringing several people together it can gather much needed input and direction yet, unless the good input is utilized, it will have a tendency to create ill will and feeling of non importance among the meeting participants.  The importance and value of future meeting participation will be jeopardized by this type of superintendent or principal practice.

Hidden agendas are another way to sabotage meetings. When the people participating are not up front and honest about their reasons for pursuing a particular agenda item, more non productivity and group politics can be the result. This form of miscommunication can be very unproductive and should be avoided.

Being guilty of using either of the above practices can lead to wasteful meetings and will tie up valuable time of the attendees that can be used else wise more productively. It is up to the school leaders to do his or her best not to let this happen.
For more ideas on how to make your meetings or in-service programs more productive and successful please contact our office at 734-404-5909 or visit our website at www.tomborgconsulting.com

Monday, July 13, 2015

How to Praise Your Team Members


In one of my training sessions with a school system, I explained to the participants the importance of sincerely complimenting fellow team members.

No matter what your position is, one of the best ways to build your school district is to find the strengths in your employees and fellow staff members and praise them on a regular basis. Whether they admit it or not, from time to time, everyone loves to receive sincere recognition. It doesn’t cost anything to give this, and yet, it can pay huge dividends in the form of productivity.

An easy way to pay a sincere compliment to others is through the use of the SES formula.  Let’s take a look at what it is and how to use it.

The first S stands for the word “sincere”. Find something about the person that you can sincerely compliment. It could be something they did, something they own or a personal quality they possess.

The E stands for the word “evidence”. Give some solid evidence that would support what you are saying. It is hard for someone to deny a compliment when you are sincere and give some form of proof of what you are communicating.

The final S stands for the word “short”. Keep you compliment short. The reason for this is twofold; one it is easier to give and two, it is easier for the person to receive it. Most people are uncomfortable receiving a compliment and the easier you make for them to hear it, the better. Once you finish the compliment, move on to another topic or walk away.

An example of how to give a compliment might sound like this: “Mary, nice job on the Smith company report. I say that because it was concise and to the point. Keep up the good work, I will see you tomorrow.”

In summary when we properly pay sincere compliments, it can build good will and help us to feel better too.

Tom Borg is president of Tom Borg Consulting, LLC., a company that specializes in working with public school districts. They show their clients how to attract and retain students and build connections with the business community. For information on our services, please contact us at: 734-404-5909 or visit our website at www.tomborgconsulting.com

Monday, June 29, 2015

Three Ways to Effectively Deal with People and Reduce Your Stress

The late author, Og Mandino, said, “In life we always headed towards a crisis, in the middle of a crises or headed out of a crisis”.  In other words, if you are experiencing problems, you are alive and be thankful.

That may not make you feel much better so let’s talk about how you can make the most of the stress you do experience working in your public school district.

The important thing to remember is that everyone experiences stress, and if they can deal with it, so can you!  When you can develop a system for successfully dealing with stress, you will have something that will be a dependable tool that you can use whenever you find yourself facing a stressful situation.

The three most common areas where people experience stress in their lives are coping with:
    Financial concerns
    Family members
    Co- workers, customers, managers and bosses

As you look at the list of the most common areas of stress, it is interesting to note that people make up two thirds of this list. Successfully dealing with people is an art. The human race is composed of individuals who are similar in some ways and unique in many others.  People’s values, expectations, upbringing, and a host of other variables make them different from you. These differences can serve as a stumbling block, or a stepping stone. The choice is yours.

Here are three tools you can use to be more effective when dealing with others in a stressful situation. First is communication. Most successful people are able to communicate with others in a way that creates a connection. Even though they may not agree with the other person, they are able to find some common ground or area of agreement.

The second tool is listening. When you can simply listen to the other person without interrupting them, you can resolve most disagreements. The real challenge is truly listening to the other person and not rehearsing what you are going to say to them when they stop talking.

Finally, the last tool is flexibility. Being flexible with others and not rigidly adhering to your own view point can allow you to come to a compromise and resolve the issue being discussed. One analogy that demonstrates this concept is comparing the oak tree to the willow tree. The oak tree which is very rigid and hard will lose several branches or have its’ trunk severely damaged in an ice storm. The willow tree which is very flexible will simply bend but not break.

So, by using these three tools: communication, listening and flexibility, you can effectively reduce your stress when dealing with other people.




Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, leadership training, team building, and customer culture transformation, for public school systems in Michigan and acrross the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com


Monday, June 15, 2015

How to Create the Right Brand for Your School District – Brand Preference - Part 3 of 4

Brand Preference is when your parents send their children to your school district on a regular basis. They like your school system and will send their children to it, when they need it. However, yours is not the only school system they will use for all of their children.

For example, they may have a daughter who needs special assistance, and a neighboring school district
receives special funding and has the ability to provide that type of help. Rest assured, their daughter will attend school in the other district. You probably won’t be able to do much about this situation.

In another example, they might feel that another school district has a better high school band program. . They have heard some good things about this other school district from a neighbor who has chosen to send their daughter there. Since their son is musically inclined, they decide to send their son to the same high school that they believe has a superior instructor.

Although your school district would normally be their preference, in certain situations parents will send their child or children elsewhere.

So, in summary, brand preference must be earned.

Contact our office for more information on how we can help you build your customer sevice culture and market your school district effectively. You can reach us at Tom Borg Consulting, LLC 734-404-5909 or visit our website at:
www.TomBorgConsulting.com

Monday, June 8, 2015

How to Create the Right Brand for Your School District – Brand Image – Part 2 of 4

Do your parents insist on keeping their children in your public school district? Are you creating the
right brand? Part of this is creating the right Brand Image.

Brand image is what people “think” about your organization. It is what comes to mind when they hear your school district’s name.

By creating the right brand image, you create something every superintendent wants: loyal parents that want to send their children to your school district. When you have this, you attract and retain more students in your public schools, which insure funding from the state for those students. By consistently providing excellent communication and the kind of customer service that meets your parent’s and their children’s expectations, you can create life-time clients.

Contact our office for more information on how we can help you develop your customer service culture and market your school district effectively. You can reach us at Tom Borg Consulting, LLC 734-404-5909 or visit our website at:
www.TomBorgConsulting.com

Monday, May 18, 2015

Partnering with Your Business Community

Watch and learn from this Michigan Association of School Administrators (MASA) video/webinar program entitled "Partnering with Your Business Community". In it we discuss how to develop a working relationship with your business community that will allow your school district to develop this very valuable resource. http://vimeo.com/53118773

For more information on how Tom Borg Consulting can help your public school retain more students, call our office at 734-4040-5909 or visit our website at:
www.TomBorgConsulting.com

Monday, May 11, 2015

Moments of Truth in Your Public School

Any time your students and parents come into contact with any aspect of your school system, however remote and thereby has an opportunity to form an impression it is called a "Moment of Truth".
-Jan Carlzon

So what are some of the moments of truth in your school system? They could be everything from how the telephone is or is not answered to a visit to your website to the appearance of your school buses. To get a better idea, hold a meeting and ask for some examples of the moments of truth.  Take an inventory and assess how they can be improved. By doing so it could help your school district retain a substantial number of students.



For more ideas how we can help you change your service culture in your school district please contact our office at 734-404-5909 or email us at tomborg@tomborgconsulting.com

How to Help Your Employees be More Powerful and Productive

One of the best ways to make sure your get the most productivity out of your staff is to hire the very best people you can find. Once you find those outstanding people, invest in them.

Most school superintendents and principals would agree that the physical equipment in their school system must be maintained. If they neglect this must do activity, it can get very expensive to repair that equipment. The successful organizations recognize this and budget for this activity accordingly.

The same goes for the people in your school system. The fact of the matter is that they are much more valuable than your equipment. Why? Because as you invest in them, they can become even more capable of performing in their position. This in turn  can make your organization more successful and profitable. One way you can invest in your team is by taking the time to communicate with them more effectively.

Here are 7 things you can do to enhance your one-on-one communication process with them.

1. Stop finishing the other person’s sentences. Marshall Goldsmith reminds us that this approach does nothing to help your employees and managers think for themselves.

2. After a team member shares with you some great revelation they have discovered, don’t say “I knew that.” All that does it extinguish the flames of excitement for their learning process.

3. When others praise you, just say “Thank you”. Don’t deny or talk down or trade the compliment. By simply receiving the compliment, you give the person giving it, a chance to feel the power of giving something special.

4. Stop using the word “no”. Instead, give people options. They may not be able to do something a certain way, but usually there are other possibilities that could be considered.

5. Stop using the word “but” or “however”, and start using the word “and”. When you do this, it prevents you from negating what the person is saying and allows them to be more open minded to what you suggest instead.

6. Don’t allow yourself to “multi task” when you are communicating with another person. Keep your eyes on that person and not your computer or the paperwork in front of you.

7. Stop trying to impress your subordinates with how smart you are. Just because you are the boss does not mean you are always right, nor does it mean you have all the answers.

By taking the time to communicate in a more focused and proactive fashion with your staff, you will be creating the kind of work environment that is destined to improve both the productivity of you and your team.

Here is your assignment, should you decide to accept it. Pick 3 items from the seven suggestions listed above and use them for five days.  Evaluate the results and decide for yourself whether or not they are worth using on a regular basis. I have a hunch you will be glad you did.


For more ideas on how Tom Borg Consulting LLC can assist your public school system develop its' staff, and retain more students,  call our office at 734-404-5909 or email us at: tomborg@tomborgconsulting.com

Monday, April 6, 2015

How to Create the Right Brand for Your School District - Brand Awareness – Part 1 of 4

There are four basic levels of branding you can create for your public school district:
Brand Awareness - people know about you.
Brand Image – what people think about you.
Brand Preference - they prefer your services or products to others, but they will use others.
Brand Insistence - they demand your services or products and no one else.

In this article let’s look at Brand Awareness. Brand Awareness is something your school district earns by being visible in the marketplace. Some of the things you can use to create brand awareness are advertising, publicity, public relations or word of mouth. In other words your prospects become more aware of who you are and what you do.

For example, Target Department stores, advertises on a regular basis. Their post cards and newspaper advertising help create an awareness of who they are and what they sell.  Target could get publicity by building a new store. In order to develop public relations they might sponsor or contribute to some charitable event. Of course, word of mouth would come from what their customers are saying about them to their friends and business acquaintances.

Regarding your school district, you could advertise in many different ways. One great way is to do what Wayne-Westland Community Schools does. They create and periodically mail out a publication called Wayne-Westland Connections to the parents of the students in their school district. This excellent piece does a number of things. First it communicates to the parents timely and important information about their school district. In the fall edition, it publishes the start and dismissal time of all of their schools. It also includes a school bus schedule of all of the pickup times and locations. This is vital information to most parents and their children.

Publicity is another way to build your brand awareness for your school district. Articles about your school that you can submit to your local newspaper are a good example of this.

Public relations can go a long ways in helping create brand awareness for your school district. It is here that a good public relations firm can help you craft a campaign of messages that are communicated to the community.

Word of mouth, by far the most powerful, is what people say about your school district to their friends and acquaintances. This is the result of all of the other efforts you put into place, i.e. the quality of service you provide, how you handle the problems that come up, and how you deliver what you promise.

In summary, good brand awareness is something your school district earns by consistently doing the right things to be visible in the marketplace.

Contact our office for more information on how we can help you build your customer service culture and market your school district effectively. You can reach us at Tom Borg Consulting, LLC 734-404-5909 or visit our website at:
www.TomBorgConsulting.com

Monday, June 2, 2014

Put Healthy Humor to Work in Your School System

Have you ever noticed how laughter can make for a more productive and healthy business or school system? It seems that when people are able to laugh with each other, they are happier, and more motivated to do the things necessary to make their establishment a better work place. Students and parents are served more completely, and in turn, are more satisfied with the school system. A positive upbeat atmosphere that greets the customers or clients each time they call or visit, positively affects their mood as well. Generally speaking, people like being part of a school system and interact with others who like themselves and like their place of work.

When laughter goes out of an organization, it becomes a place where people abhor coming to work, and the organization starts to die a little bit. If you are a public school administrator, it is up to you to set the pace for your employees and the people you serve.

If you are an employee, it is important to bring a sense of healthy humor and laughter to work. One of the number one reasons people work for a school system is they like the other people with whom they work.

Whether you are a superintendent,  principal, teacher, bus driver, food service employee, maintenance person or some other employee, here are four ways to use laughter to improve the work environment in your organization. First, set the example; look for opportunities where healthy humor can be used. Many times it is poking fun right at yourself, it could be something you said or did. It could pertain to a particular situation you found yourself in, or how you handled it.

Next, don’t inappropriately poke fun at others that put them down, make fun of their religion, or their physical looks. No one likes to be the butt of a joke, because it can cause them to feel embarrassed or self-conscious.

Mike Brown suggests, “Signal a laughing opportunity through your words, actions, and tone. It’s also a good practice to give people “permission” to laugh in the workplace.” Many times you have to give others permission to have a little fun on the job. Some leaders believe you should simply put your head down and work all day long. No casual conversation or laughter is allowed in their organizations. This is a mistake. When people cannot indulge in some light kibitzing and joking, it makes for an environment that can be extremely depressing. Most people will not want to work in this kind of environment for long.

Finally, use humor to diffuse tension. Done appropriately, it can communicate to others that there is life after a work crisis, and that this wasn’t the first problem, and certainly won’t be the last. Life goes and so will your school system.

For more information on how Tom Borg Consulting, LLC can help make your school system more successful please contact our office at 734-404-5909 or visit our website at: www.TomBorgConsulting.com

Monday, April 28, 2014

Publics Schools Consulting, MI - 3 Keys to Keeping a Productive Attitude

Here are three keys to being more productive at work and at home.

1. Avoid the “I’ll be happy sometime syndrome.” In other words people who suffer from this malady are thinking that a better day will come when something in the future happens. For example they will be happy when:
•    they get a raise
•    spring finally arrives
•    they have their first child
•    their child starts school
•    their child finally graduates from college
•    when they go on vacation
•    when they retire

My point is, these people live their lives on “some day I’ll”. They  are always complaining about the present moment, and therefore, not capable of living in and enjoying the present moment.

2. Next avoid associating with members of the “Chicken Little Club”. These are the card carrying, dues paying bringers of doom and gloom. They will tell you about all the things wrong with your school system. They will go on and on about how bad things are, and how bad they are going to get.

3. Finally, remember there is no Lone Ranger coming to your rescue, but there are Tontos. What I mean by that is, there are people who will help you overcome the challenges your school district is facing. Tontos could come in the form of individuals on your team helping each other. It could come in the form of outside consultants that you hire. It could come from the business community. Tontos could come from a number of different places. My point is, there are people willing to help your school district,  but, no one who will just take away all you problems. 



Tom Borg Consulting, LLC works with public schools to help them increase student retention and
minimize student attrition. They do this through their consulting and training programs that  create better internal and external communication and a  more dynamic service culture. For more information on our services please contact our office at 734-404-5909 or visit our website at www.TomBorgConsulting.com




Friday, March 9, 2012

How Public School Districts Can Thrive in Today's Economy - Part IV - Using the Action Group Process to Develop Two Way Communication



In this final section of this white paper we will discuss how you can use the action group process to develop two-way communication and support from the parents and community in which the school district resides.

Far too often the only people that attend school board meetings are the individuals who have complaints or criticisms. Concerns about current issues or millage proposals usually create far more negative publicity than all the good that is accomplished by the public school Educators, Administrators and Board of Education. One way to circumvent this type of negative public mindset is to create a two-way communication process that can leverage the power of the community in a proactive manner.

By providing this kind of a communication vehicle for parents, business owners, and community members at large that live or work within the school district boundaries, you can create a structure for communal support. Building backing for your school district in this manner not only creates corroboration but a positive marketing vehicle for promotion of your public school system.

When people become empowered to participate, they will support the solutions they helped create. As we mentioned earlier in this paper, “people don’t argue with their own data.” By getting and keeping these stakeholders involved, you have the advantage of tapping their problem solving resources and capabilities as well as their psychological and potential financial support.

It is recommended that when using a public action group, that you employ a neutral “outsider” to facilitate the meetings. By doing so you will create a more open and interactive discussion about how things can be improved. The facilitator should include in the ground rules, that the action group is to be used for proactive discussion that supports action to create solutions to the issues that have been identified. It is not to be used for undocumented complaints that are not accompanied by possible suggestions for improvement.

The ultimate outcome of the organized action group process is threefold:

First, it can be used to advise and make recommendations to the district’s Board of Education regarding future decisions the board makes.
Second, it can develop specific strategies that will enhance the curriculum delivery within the school district.
Third, the group can develop an action plan to work alongside other community entities to promote the school district efforts.

By employing a community-based Action Group, it is possible to identify the facts behind the issues and explore potential solutions to the obstacles of keeping the schools and the community progressive, vital and strong in an economically challenging time.

We have found that with our work with public school clients, employing a continuously supported Community Action Group approach always creates positive long term results. We’ve witnessed the kind of powerful results that can offset the “bad press” invariably created by the media, recalcitrant parents, and community members at large. Proactive involvement at all levels yields unprecedented support and successes.

In summary, the four concepts, processes, and strategies we have discussed in this part, as well as the first three of this white paper, just scratch the surface of the many ways administrators, teachers, transportation, food service personnel, school board members and community can bring about the necessary changes to help their school district survive and thrive in the 21st century. The key thought to remember is that a school district must create and implement a continual and flexible action plan that addresses the interests of all of the stakeholders in this process. For the program to succeed, it is crucial to develop an organized and traceable process designed to change with the times and address new issues as they arise. When you build your system with an approach that works the best for your district’s operations, success with positive change is inevitable!


Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, marketing, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com