Every organization receives complaints. The key is
turning a complaint into win-win situation.
Too often employees and managers take the client or customer’s
complaint personally and get defensive. It would be better if they took the
complaint professionally and look at the complaint as an opportunity to fix
what went wrong and if possible keep the customer. The second reason is to take
an action that would prevent that sort of problem from reoccurring in the
future with other customers.
The first R in my formula stands for the word RESPECT. It is critical that you show respect to the
customer. You can do this by listening
and letting the customer vent their feelings and frustration. The longer you
are able to listen, the better. Use cushion statements to ease the frustration
level of the customer. A cushion
statement is anything you say or do that shows the customer you empathize with
their concern. Some examples would be: “You are right to feel concerned” or
“That must be frustrating”.
The next R stands for the word RAPPORT. You can develop
rapport with the person by sincerely apologizing for any trouble that was
caused by the person who experienced the problem. One way you could say this
is: “Mr. Jones, I want apologize for any trouble this has caused you”. Then
thank them for bringing this concern to their attention.
The third R stands for RESOLVE. Here is where you resolve
the situation to the best of your ability. One question you could ask is: “What
action would you like us to take?” Many times the complaining person’s idea of
a resolution is much less than you would think. The key here is to take action
and if possible, resolve the problem.
By following this three step process you will be able to
use your customer’s complaints to strengthen and grow your business.
By Tom Borg ©2013
Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com
